Have You a Keen Nose For Value?

As I was researching a story about the murder of a bailiff in Sheffield by a local builder I came across the following advertisement. From The Sheffield Telegraph and Daily Independent - February 1939

 

I had never heard of the brand but ascertained that the producer of the cigarettes were Gallaghers who marketed them under the Kensitas brand. As a matter of interest I checked what the price of the cigarettes would be today factoring inflation. The answer would be approximately £2.65. 24 cigarettes nowadays would be in the £7.00 range which illustrates the effects that successive goverments have had on the price of cigarettes in particular and tobacco in general.

And as we all know indirect taxation such as exise duty and VAT always hits the poorer paid in society. mmm....